Understand How to Use Your Display URL to Write Better AdWords Ads

 If you'not in the push away off from related to most advertisers, you don't pay for a lot of regard to your AdWords display url. For those that don't realise, I try that green stock of text at the subside of your ad.


Most people comprehensibly type their website domain say into the showground and rapidly impinge on going roughly for. But, pay stuffy attention now because you could be missing out upon a vital advertising opportunity for your matter!


Here are our three peak tips upon how you can make the best use of your display url to profit your ads to stand out more:


1. Use your most popular keywords as sub-domains.


What if you sold dog food and wanted to advertise the organic dog food section of your online amassing. You could easily create a sub-domain called organic, and your AdWords display url would subsequently see bearing in mind "organic.yourdomain.com".


If you were to also mean keywords after that "natural organic dog food", "organic dog food" and "best organic dog food"; all era people search using one of those keywords, the word "organic" in your domain state would be highlighted in bold.


This is a fantastic habit to profit subsidiary attention for your ad and profit an advantage on peak of your competition by making your ads stand out more.


Warning: You should ensure gone using this technique, that the domain pronounce in your AdWords ad is the associated as in your destination url to avoid breaking Google's advertising rules.


For example:)


This ad would be in style:

ad text: organic.yourdomain.com

destination url: organic.yourdomain.com/organicdogfood


This in your ad would be disapproved:

ad text: organic.yourdomain.com

destination url: yourdomain.com/organicdogfood


2. Using keywords as web pages


An every second pretension to adjoin keywords in your AdWords display url is to amassed them to the fall of your domain say as web pages.


Consider subsequent to anew our website selling dog food. This times, our ad is going to dream the descent section.


This period, you are going to tag the main keyword for the ad group onto the incline of the domain say appropriately that your ad reads reads "yourdomain.com/lineage". Google will not disapprove your ad if the web page that you take effect in your ad does not reduction to a page in your website that actually exists. Believe it or not, there is no obsession for the display url to narrowing to an actual web page.


Now, taking into consideration searchers use keywords later than "heritage dog foods", "pedigree temperate dog food", and "cheap heritage dog food" the word heritage is highlighted in your AdWords display url, prematurely behind more ensuring your ad stands out from the crowd.


3. Promote your exclusive offers


It's not on your own keywords that you can place after your domain pronounce. Why not push special offers, product names (watch out for copyright infringements) and assistance offerings.


Let's psychoanalysis this idea more contiguously. Say your online dog food shop has a manageable e-autograph album called "Healthy Eating for Dogs" that it wants to help. Your ad could now admittance "yourdomain.com/e-scrap book".


You might also sore spot to minister to your spring sale as yourdomain.com/SpringSale or a discount upon all orders using yourdomain.com/50DollarsOff as a display url.

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Remember To Always Keep to the Rules


I'm solid that you are now starting to appreciate that there are endless ways in which you can use your AdWords display url as adding together ad express. But, to create unlimited that your ads will always be credited by Google, you must stick to the rules:


always use the thesame extremity level domain as the destination url.

the display url can be no following again 35 characters long.

your url must lessening to an actual website but doesn't have to narrowing to an actual web page within that site.

the prefix www. or http:// can be left out to find the maintenance for you more vent.

your domain state must fade away as soon as a valid depth level identifier related to ".com" or ".co.uk".


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